YG are the worst company out of big3/Hybe in terms of marketing and creativity. They had no clue to advertise their idol especially post BB/2NE1 eras.
All of their idol are failed to expect to the BB standard, except BP. Somehow after Hiatus their fanbase keep growing instead.
Deadass i thought BM gonna straight flop after that ass recycle BP music they release. They got lucky BM somehow got a little success recently aside that YouTube ads achievement. Comparing to illit/Nj debut popularity rn BM is just nugu.
