i dont personally care about high fashion so it never bothers me. even if they use it as a drag or something idrc lol, i know I'm hella broke, they cant drag me if i dont even know who celine is.
if their fans think it's an achievement, let them brag and be happy. they get to see their faves look beautiful too, and apparently made big money from the deals? good for them. also: their fave's new ads and campaign = new content. they can at least celebrate that.