it’s generally accepted among the kpop community that the japan, china, and korea are the most beneficial markets for kpop. c fans and j fans are known for their spending power, most companies also target either or both of these two markets (although they’ve been targeting japan more since the hallyu ban in china).
i’ve been wondering which of these two markets are the most important for kpop groups/individuals, i used to think china was the most important cause of how much the c bars spend but recently i’ve seen some people saying japan is more important. so which one is it?
