I think every kpop company if they have the means will get one for their group. Or try to obtain it. Quite a few ggs are formulated with the idea of this.
It's become a bigger sign than ever of high status and influence. Blackpink directly created this by becoming representative of heritage fashion houses with impact.
Even the fans are obsessed and so are the companies. Before there were ambassadors mostly local and never had the impact of blackpink.
