Having paid or un unpaid reactors is not wrong. But, is it inorganic and desperate?

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  • Yes I agree it's 100 percent wrong but I think it works both ways. A lot of reactors aren't genuine at all and do it for the fame and attention.....

  • It's no different than movie studios giving press passes to film critics to watch the movie early or video game companies sponsoring streamers to play their games on launch day.


    It's called doing your job.

  • There is nothing organic about kpop anymore.

    Ads, having reactors react, bulk buying, bundles, mass streaming etc it's all manipulation.

    People should stop trying to pretend they faves have the high road when they use the same tactics as other unless they like being brainwashed

  • Of course.


    The vast majority of kpop reactors are already pandering assholes but now they have to go the extra mile and contract them?? Gotta make sure you get that """""positive""""" reaction and """""genuine""" gasps and amazed WOW faces huh

  • according to the reactors all companies do it lol

  • No, I look at it like a marketing technique, however a bold one. Because they cannot decide HOW the reactor would react. They just simply state hey, we're going to pay XYZ for you to react, deal?


    It is the same as if you were to go on Twitch and see streamers having a sponsor stream to play XYZ games. If gamers or reactors wanted to keep the relationship going then of course they would react positively or give feedbacks, however the company cannot control that aspect so it's a bit bold.


    When you get paid to do something, majority of the time you wouldn't want to do a bad job at it. If the songs good, I see it as a win-win. Not sure why people blasting the issue up, maybe whichever group it was, was an easy target. It might even cost less to the company to partner with a youtuber than actual marketing companies.

  • There's absolutely nothing wrong with it. You all were just conditioned into villainising marketing and promotions because of the silly pissing contests kpop fans do over whose faves achieved more with less promoting. You all won't survive a day in a commerce-related job with this immature mentality.

  • kpop companies pay reactors? lmaooo No surprise, kpop will go down in history as the most manipulative and fake music industry of all time.

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