Why does Lee Hi's song have over 90 million streams on Spotify?

Why does Only have so many streams? Why did it go viral and why does no one talk about this??

It's at 92million streams and it's from 2021. She has 4.3 million listeners

I listen to it a lot. I love it. I also use the MV as an interval when I'm streaming on YouTube.

i listened to it 92 mil times just cause

Only is very popular on tiktok, many don't even know who sing Only but use that sound for their edits.

Thats why tiktok trend really does affect to the song streams count.

She's def. offering a certain level of artistry and quality that makes the song very replayable. Most people don't talk about it because most don't value music with above average levels of craftmanship. "Newness" and "packaging" is more important to them.

A lot of the marketing and promo focus is invested in K-Pop id0ldom and everything else (i.e. K-R'N'B, Hip-Hop, and Rock) is pretty much "backwatered".

Quote from Breaded Fennel & Garlic Ostrich (214)

She's def. offering a certain level of artistry and quality that makes the song very replayable. Most people don't talk about it because most don't value music with above average levels of craftmanship. "Newness" and "packaging" is more important to them.

A lot of the marketing and promo focus is invested in K-Pop id0ldom and everything else (i.e. K-R'N'B, Hip-Hop, and Rock) is pretty much "backwatered".

I guess this is true. If she was one of the usual kpop soloists I'm sure people would be talking about her achievements non stop. I don't really see her mentioned anywhere even though she's doing amazing

She kind of vanished from the scene after leaving YG. Did she even promote this? I had no idea she released something.

Quote from Stir-Fried Southern-Style Bear (906)

She kind of vanished from the scene after leaving YG. Did she even promote this? I had no idea she released something.

She didn't vanish she just stopped promoting in kpop-adjacent areas.

It went viral in SEA

I think a lot of casuals listen to her because her voice is beautiful. I know I do. I have no idea what her career is doing, but I listen to her songs on spotify quite a lot.

She's one of my good artists that I listened to daily. I put her on my 'kchill list'. Songs recycle when I work or when I drive from home. So maybe alot of people also have similar situation lol.