According to Cigna, the company plans to introduce differentiated content in relation to healthcare services through a collaboration with Pledis Entertainment's very own, SEVENTEEN. Cigna and SEVENTEEN's collaboration plans to create a new healthcare experience that is unlike the preexisting healthcare services available.
Cigna said that they will be focusing on providing practical user-centered healthcare services, that will break away from the existing healthcare services that are more centered on marketing and its providers. To do this, Cigna will be introducing the healthcare platform "TUNE H" around October 2021.
"TUNE H" is said to be a "personal wellness coach" service that helps individuals understand their health status and gradually aid them in achieving their health goals. The launch of "TUNE H" is expected to contribute greatly to the building of a more healthy lifestyle for the younger generation who are more familiar with digital gadgets.
In their partnership with SEVENTEEN, "TUNE H" will include content on information regarding nutrition, sleep, mental health, as well as exercises, in the hopes of motivating users and help them achieve their personal goals.
Cho Ji Eun, who oversees Cigna Korea, said, "Healthcare is increasing in importance in all areas of life, and Cigna continues to make changes and investments in Korea's healthcare environment. We will continue to provide healthcare services that break the mold in new forms and in various ways."
