Teazen announced on the 6th that Twice will be the Teazen Kombucha advertising models for the next year and will be conducting various domestic and overseas offline promotions, including online and outdoor advertising.
We plan to provide visual enjoyment to consumers through a new package design that matches the nine Twice members, each with their own unique charm, with various kombucha flavors.
Teazen's selection of Twice as the new kombucha advertising model is intended to accelerate its global market conquest.
TWICE, a leading K-pop girl group, boasts a strong fan base in the global market and is expected to contribute to raising the global profile of Teazen Kombucha. Their popularity and influence in Japan, in particular, are expected to have a positive impact on local sales growth.
Another reason for his selection was their deep connection with the MZ generation, a key target audience for kombucha. MZ generation fandom is driving the "digging" culture, where artists directly purchase products they consume and share their experiences on social media.
To celebrate the selection of its new model, Teazen will be running various promotions throughout January. First, a digital outdoor advertisement will be aired at Olive Young's Myeongdong Town branch announcing the new model selection. Additionally, customers purchasing kombucha at Teazen's online store will receive a Twice photocard as a gift.
Source: https://www.slist.kr/news/articleView.html?idxno=706683
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