It's been a slippery slope over the past 5 years (starting with the Walking Dead secret lair, but really accelerating after Lord of the Rings).
They've been eroding their own IP too with something the community calls "hat sets", for example they did a "wacky races" style set recently where all the planeswalkers were driving cars/motorbikes, setting up massive highways and leaving skid marks (in both senses) all over the beloved planes of the past - filled with cheap pop culture references like this
I havent' played MtG in ages but I ahve to say, the newest set, Edge of Eternities, looks soooo cool.



