I've been trying to investigate why this song is so addictive, and one of my theories is that it's like controlled chaos with the abrupt transition. It's a beat switch that catches us off-guard. I still don't understand why it's so addictive because it sounds so different from the songs we're used to. It's just so good. It's like magic. 
The choreo is also perfect. It's like it's not even a choreo, but more like a reenactment where the members are just having fun.
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