- Very similar music style from their pre debut era: focused on keyboards and minimalist percussions. - Focus in storyline and the "lore". - Romanticizing retro stuff: white vans, cassette/video tapes, etc. - Multiple MVs and releases. - New and fresh way to promote the group. LOONA was indeed the scapegoat for 4th gen and, more specifically, for NJs. Remember how many times Lee Soo Man collaborated with the project? It seems kinda logic that they were keeping an eye on Loona. Things like this would easily pass as a Newjeans song: https://www.youtube.com/watch?v=ffMfBDkmlz8&ab_channel=LOO%CE%A0%CE%94OddEyeCircle-Topic https://www.youtube.com/watch?v=KnarS0Rf7rw&ab_channel=LOONA-Topic Loona flopped so your faves could get some inspiration

LOONA walked so NEWJEANS could run

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