why is UMG going so hard for blackpink?

  • BP gave them the best results so it's fair and it's so funny seeing people say UMG is trying hard to push BP in the west when the same people said UMG were disappointed with BP in the past :pepe-joy:

    I mean they will have to keep pushing until you succeed ;(

    Obviously their investments need to recompense </3

  • I mean they will have to keep pushing until you succeed ;(

    Obviously their investments need to recompense </3

    I mean not your money not your problem, but let's keep this fake image of BP not having satisfactory results when they had the best results this year ww.

  • I mean not your money not your problem, but let's keep this fake image of BP not having satisfactory results when they had the best results this year ww.

    They are still not among the artists who brings the most money to UMG tho. Anyways, I don't think UMG voting for Blackpink is a big deal. I think this topic is kinda nonsense.

  • BP gave them the best results so it's fair and it's so funny seeing people say UMG is trying hard to push BP in the west when the same people said UMG were disappointed with BP in the past :pepe-joy:

    as per UMGs financial report.. BTS is one of their biggest money makers of the year... alongside acts like Olivia Rodrigo etc... so that "BP gave them the best results" is a hard NO....

  • BP has a different contractual arrangement w UMG than the others. Sometimes the truth is boring.

  • tbh it could be that others aren't fully signed and just distribution deals while BP is fully signed to Interscope not just distribution.


    thats my guess but given BTS is one of their biggest money makers you'd think they'd try to push them more anyway

    yes. and thank you for saying so lol.


    UMG has never directly tweeted about BTS, only Geffen sparingly. it was a similar deal when they were with Sony, except for Dynamite/Butter where Columbia was very directly involved with the creation and promotion of those singles.


    critical thinking: an endangered resource.

  • Don’t worry fans, once the UMGxHYBE GG debuts they won’t care about BP ever again. This collab GG was mentioned to have A list western producers so that means UMG will invest their resources in that group. All the playlisting, radio deals, and promo will go to their own GG.

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