I. Introduction
Strawberry Moon is a song by IU and it was released on October 19, 2021 through EDAM Entertainment via Kakao M.
"Strawberry Moon" was both written and composed by IU, with additional composition credits by Jonghoon Lee and Lee Chae-gyu.
II. Background and Release
IU's agency EDAM Entertainment unveiled the first teaser for "Strawberry Moon" on October 5, 2021, showing her in a dream-like setting sitting atop a giant ice cream scoop, with its release date set for October 19.
She subsequently released a series of teasers, with a lyric teaser for its accompanying music video posted on Youtube on October 15.
The song was made available for digital download and streaming at midnight local time four days later, and serves as a followup to her fifth studio-album Lilac, which was released seven months prior.
"Strawberry Moon"'s composition has been described as that reminiscent of a fairy tale, with its soft piano melody and IU's delicate voice. The lyrics of the song's chorus conveys the feelings of warm comfort in a romantic relationship, with its lyrics translating to: "Scoop of a large strawberry moon / I will entrust you to me eh-oh / The feeling of flying so cool / How is life more perfect ooh.
The music video was posted on Youtube in conjunction with the release of the digital single. The visual was directed by Flipevil, who also worked with IU on the video for "Lilac" in March. Lee Jong-won appears as IU's opposite in the video.
III. Tracklist
IV. Spotify Playlist
V. Videos
VI. Concept Photos
VII. Commercial Performance
On October 23 at 8:30 p.m. KST, iChart announced that IU’s new digital single, “Strawberry Moon” had achieved a perfect all-kill.
This is IU’s third song in 2021 to achieve a perfect all-kill, after “Celebrity'' and ''Lilac''.
