Entertainment companies use a strategy similar to YouTube ads or Google search placements to promote artists, paying a premium to appear first in search results. For instance, if you want your company to be the top result when someone searches 'Apple,' you pay more to Google. Paying less may land you on page 2, which is rarely visited.
To combat this, create your own playlists and use smart shuffle to ensure similar songs or groups you've listened to are recommended.
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