Even if the original post is not about this, we can still discuss.
Rosé made Sulwhasoo wanted by young people in Korea and in the rest of the world we got to know the brand because of her. Selling numbers going up prove this.
Older people in the western countries won’t switch from their fav skincare brands just cause a random older actress they don’t know promoted it (be realistic no one is mainstream there). And the company won’t grow if they have to wait for the majority of the population to get to a certain age… Sulwhasoo is the best and Rosé only works with the best brands this is why they made a great choice, now even young and international people know how good Sulwhasoo is, because of Rosé.
