Background:
I'm a college student currently working on a capstone/senior project. And since I'm into KPOP, I naturally wanted to make my project based on that. It focuses on the KPOP industry and marketing in hopes of building a bridge to uplift Asian-American artists.
Discussion:
KPOP has been a cultural phenomenon amongst Asian representation in American mainstream media for some time now. What confuses me though is that even the biggest act, BTS, is either still unknown or not taken seriously despite breaking many records. I've seen a lot of common discussions around xenophobia and cultural barriers/differences. I welcome more diverse perspectives as to why, but if you would like to touch on those reasons listed earlier, please go into depth. I'm hypothesizing that it's a lot of that "foreigner" or outsider kind of vibes. I wanted to get multiple perspectives from y'all in the community.
In addition to that, what do you think are or aren't successful marketing strategies from KPOP in America and why?
