This is honestly what has been stopping me from getting into Kpop idol music. Audience these days want authenticity and relatability. I think the vast majority of Kpop idols and their music are not aligning to these changing trends.
On the other hand, the k-hip hop and the solo music scene is evolving much faster. There is that new DPR Ian song that is so full of grit and soul. The music video is masterfully done and rich in authentic Korean cinema. Kpop idol music industry needs a cruel awakening.