Hey everyone! I am doing an academic extended essay on the extent to which JYP Entertainment has successfully shifted from a standard marketing mix to e-commerce marketing during 2020-2021. It basically focuses on JYPE's changed marketing strategies from the impact of COVID-19 (i.e. more promotions on social media).
It would really be appreciated if I can get fellow members of the Kpop community to answer this quick survey to help me, so if you're a fan of any JYP artists, I promise you this will only take 10mins!
Here is the link to the google form: https://forms.gle/KJ7r8KCcxB1PJMHN7
If you're able to participate in this survey, thank you so so so so much!!!
