Yg's strategy works.

It works if group is already popular and they remain in public eyes through some other activities (MC, modeling, acting etc). It worked for gidle I bet it can work for itzy too. Jyp needs to do it for itzy.

i think jyp should just focus on giving good songs. they barely missed with twice but with itzy and nmixx, idk what happened

Quote from Dry-Roasted Asparagus Mammoth (281)

i think jyp should just focus on giving good songs. they barely missed with twice but with itzy and nmixx, idk what happened

Itzy songs are good.

G-Idle are doing well because their comeback is catchy (and because most Koreans aren't aware of how cringe her English rap is.)

Quote from Grilled Salted Rabbit (368)

G-Idle are doing well because their comeback is catchy (and because most Koreans aren't aware of how cringe her English rap is.)

No their older comebacks were better.