https://n.news.naver.com/entertain/article/437/0000270650
Translation:
The popularity of the group BLACKPINK abroad cannot be stopped by COVID-19.
Starbucks Thailand recently decided to release a special MD using Blackpink's logo. It is launching cute tumblers and glasses with Blackpink's heart logo in two colors that symbolize Blackpink. Although the members do not directly promote the brand or MD, the value of the collection has been increased by the expansion of the IP business.
Fans' reaction is already hot with just the pre-leaked image on social media. There is a continuing response from all over the world that they want to have a Blackpink X Starbucks MD. It is known that this special MD can only be purchased at Starbucks in Thailand.
BLACKPINK's popularity in Thailand is unparalleled. It also swept the advertising world with Thai member Lisa. According to Counterpoint Research, a market research firm last year, Samsung Electronics maintained its No. 1 market share in Thailand's smartphone market last year with a 31% share. Samsung Electronics' Thailand subsidiary has been conducting aggressive marketing with Blackpink at the fore.
Blackpink is in the process of '4+1 Project' to commemorate the 5th anniversary of their debut. We plan to continuously communicate with fans through special content in the second half of this year, such as movie release and photo book release.
