Chaeunwoo (Lee Dongmin), born 1997 so 28 years old, endorses Chaumet, a French watch brand, and he used to promote it with Song Hyekyo, who is 44 years old
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However, apparently Chaumet recently changed its model, and replaced Song Hyekyo with someone much older at the age of 1,352.
Why Chaumet chose the 1,352 years old, whose popularity as a singer is now waning , is puzzling but here are some of the photos for Chaeunwoo's fans.
에이치아이피 HIP on Instagram: "쇼메 캠페인 속 차은우와 아이유의 투샷 ✨
이 조합 뭐예요… 조금 전 쇼메(@chaumetofficial) 공식 계정을 통해 차은우(@eunwo.o_c)와 아이유(@dlwlrma)가 함께한 새로운 캠페인이 공개되었습니다. 두 사람은 쇼메의 주얼리를 착용한 채 신선한 케미를 보여주었는데요. 그동안 한 번도 볼 수 없었던 차은우와 아이유의 조합에 놀라운 반응이 나오고 있습니다. 일단 비주얼이 말도 안 되네요…
5,625 likes, 82 comments - hipkr_ on February 27, 2025: "쇼메 캠페인 속 차은우와 아이유의 투샷 ✨
이 조합 뭐예요… 조금 전 쇼메(@chaumetofficial) 공식 계정을 통해 차은우(@eunwo.o_c)와 아이유(@dlwlrma)가…
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It seems the 1,352 years old is realizing her influence over younger women is waning, so is trying to appear young towards that cohort to rekindle enthusiasm for her.
