Jack Gibson is late to the game.
Kpop idol industry has embraced that model, most idols themselves are only models to sell various merchandise based on their brand.
Music - that's just an excuse and just do enough to keep up the pretence.
Even so, baring actual live performing, idols too are at risk of getting replaced by AI, as much as actual musicians are
“We don't sell records. If we don't go out and sell t-shirts, we don't make money. I'm a t-shirt salesman. I'm not a musician”: Jack Gibson says there is ‘no music business’ any more
Exodus bassist is jaded and he’s not afraid to show it
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