Hybe is currently implementing new promotion method called: YT shows

Hybe are famous with self-made contents for their idols but now they just started new YT shows where they can invite other celebrities and let their idols be the hosts!

Zico with his 5-min talk show

Sakura with her Fearless show

Suga with his drinking show

Who's next?

NGL, that's pretty smart because not only they can build industry connections but also recognition from the audience of the guests.

Should other companies follow?

the sm stans are going to throw a hissy fit if you acknowledge that hybe is doing something right to promote their groups lmfao

Solar has been doing that for a while now.

Everyone has. It's not something new.

Quote from Girl Crush Concept Lover (403)

Solar has been doing that for a while now.

Everyone has. It's not something new.

It's new for Hybe artists. YT shows over traditional TV shows have been the trends lately so I think Hybe is investing in this.

I'll take whatever Suga content I can get, but this is what, like the 4th idol drinking show in 6 months?

The Sakura one isn’t by Hybe. It’s produced by TVN.

Should other companies follow?

A bunch already do this. Not sure if serious post