archive.today/Yl1Zr ... nytimes.com/psy
'Gangnam Style’ Brought K-Pop to the World, but Haunted Its Creator.
In 2012, the song took over the internet, and it helped pave the way
for the global success of Korean pop. But PSY, the artist behind it,
spent years trying and failing to replicate the phenomenon.
(Saturday Profile) ; 2022.11.25
Observation -->
Definitely worth a read.