I remember it started in 2017 at the beginning of the Love Yourself Series and they are continuing to support it!!! Since 2017, the LOVE MYSELF campaign has raised US$2.98 million and spread messages of hope and kindness to young people around the world. They had booths set up during their concerts for it as well as some of the earnings from their album sales going towards the campaign & love myself merch on sale where all proceeds from that merch went towards the Love Myself Campaign fully. Its amazing to see how much this joint campaign is doing. https://twitter.com/UNICEF/status/1367618399560466440 https://www.youtube.com/watch?v=JHJ91ojnNBE