On August 13, 2021, JYP Entertainment announced that Itzy would be releasing their first studio album titled Crazy in Love on September 24th.
On August 31st, the promotional schedule for their comeback was released.
On September 6th, the opening trailer was released.
The following day, the group teaser photo for lead single "Loco" was released.
On September 10th, the track listing was released.
On September 20th, a highlight medley teaser video was released.
On September 21st, the music video teaser for album track "Swipe" was released.
The following day, the music video teaser for the title track "Loco" was released. On September 24th Loco's Music Video was released along with the album physically and on digital platforms.
Prior to the album's release, on September 24, 2021, Itzy are scheduled to hold a live event called "ITZY #OUTNOW COMEBACK SHOW" on Naver Now to introduce the album and communicate with their fans.
Following the release of the album, the group are scheduled to perform lead single "Loco" on The Kelly Clarkson Show on September 27th.
III. Music and Composition
The lead single "Loco" was described as a song that "expresses the strong attraction that was first felt in the style of Generation Z".
"Swipe" was described as a song that "sends a warning message to the person who crosses the line" with "808 drum beats, heavy bass, and melodic rap" that "flows over the retro clarinet".
"Sooo Lucky" is a pop song with "funky guitar sound" and "cool bass". The song lyrics delivers the message of "a miracle that you and I fell in love among billions of people".
"#Twenty" is a hip hop song that describing the "excitement and palpitation of having just turned 20".
"Gas Me Up" was described as song with lyrics that "the anxiousness just before going on stage, but believing in yourself that you would do well and return".
"Love Is" is a modern pop song with an "impressive message" that described "love grow a little more complicated and difficult with emotional love".
"Chillin' Chillin" was described as a song about "the excitement of going on a trip away from ordinary daily life".
"Mirror" was described as a song that "maximized its charm" with "warm message of [I am already good enough as I am]" accompanied by member's emotional vocals.
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