I think it's niche and will probably remain that way. As an older fan, I can say that the way most of the groups are marketed made it a turn off for a long. The silly interview questions, focus on young girls screaming or crying made it seem like it was not for anyone above 20. It wasn't until I happened to see the video for Fake Love that I started watching more of it. Someone at work made fun of me for liking it but I made him watch the video for Boy Meets Evil from MAMA and he gained some respect for their talent.
