I. Introduction
BBIBBI is a song recorded by IU, released as a digital single on October 10, 2018, through Kakao M.
The self-written song was produced by Son Myung-gab and was released in part to commemorate 10 years since IU's debut.
II. Background and Release
On October 1, 2018, IU announced the single through promotional posters on various social media accounts.
According to Kakao M the song was created in part to commemorate ten years since IU debuted.
The music video was directed by VM Project and it was released along with the song and makes prominent use of monochromatic colour schemes.
III. Music and Composition
''BBIBBI'' is a laid-back alt R&B
track with confrontational and introspective lyrics that addresses IU's haters and critics, with her turning around commentary on her image.
Particular attention was paid to her delivery, including phrases and words like "yellow C-A-R-D" and "hello stu-P-I-D".
''BBIBBI'' refers to a pager in Korean, in particular the noise the device makes before people leave a message.
IV. Tracklist
| 1. BBIBBI |
IU, Son Myung-gab |
3:14 |
V. Spotify Playlist
VI. Videos
VII. Concept Pictures
VIII. Commercial Performance
"Bbibbi" debuted atop the Gaon Digital Chart on the week ending October 13, making it her twentieth number one song in South Korea–the most for any artist.
The single soon reigned at the top of all realtime charts just a couple hours later. It also impressively broke IU’s own record for most unique listeners in the first 24 hours of its release, which was previously held by the singer and Park Myung Soo’s duet “Leon.”
Having stayed consistently at the top of the charts, “BBIBBI” achieved a perfect all-kill on October 14, 2018.
