Ji-woo unable to forget a youthful affair in India that has tattooed itself onto her heart, rejects an eligible suitor and is forced by her father, who fears she will end up an old maid, to seek the help of an agency that specializes in tracking down first loves. She only knows his name: Kim Jong-wook.
Heading the business is Gi-joon who is young, single and male, and equipped with goofy charm. Stubbornly precise by nature and a bit too passionate about work, Gi-joon is determined to complete his first job, even if it means he has to track down every Kim Jong-wook in Korea!
The heroine is a disheveled and foulmouthed theater director who has yet to make amends with her inability to finish or start anything substantial in both her love life and career. The hero is a naive guy with an obsessive compulsive fixation on order, safety and hygiene manifested in his perfectly pressed attire and color-coded post-its who has yet to leap into a whirlwind life experience.
The two are polar opposites yet eventually grow fond of each other as they bicker along the way to find Ji-woo’s elusive Mr. Destiny and it’s a long journey since there are 1,108 men who have the same name as her ex-boyfriend, from a Buddhist monk to an overweight farmer and a really unctuous plastic surgeon, to name a few.
As Gi-joon and Ji-woo travel around the country trying to find her first love, Gi-joon finds himself falling for his client instead.
At the end, we see that Ji-woo and Gi-joon actually first met at Osaka Airport back in 2000.
