I just laugh when I read the comments because the bunnies are crazy fanatics to such an extent that they consider such success to be phenomenal. Then they have the most popular group in Korea, when IVE literally exists. Their popularity is phenomenal due to the fact that the group was pushed somewhere for money and the influence of BTS. Just don't tell me that NJ became ambassadors for exactly the same brands as BTS because of influence or popularity. They have some cool hit music, Hype Boy is still one of the best tracks in K-pop, but so is IVE's Love Dive. Take off your rose-colored glasses and look at reality, NJ is just a popular group, nothing more.
Posts by Karl-III
-
-
Twice is already 10 years old and very popular, NewJeans is not even 2 years old. In the end, time will decide whether Newjeans will have a fandom at all in 3-4 years or whether they will be forgotten as an ordinary short-term phenomenon. There are a lot of examples when groups became mega-popular in the first years after their debut, but in the end, from the 3rd generation, who is still alive and able to organize tours? The charts are not an indicator, only time. Itzy also made a splash at their debut, but this did not help them in the end.
-
After the cool album Get Up, you don’t expect something ordinary like this release, but here is the sound of a track that has already been heard a million times. It’s not worth labeling all NJ’s releases as the best track when they have some not so good ones, and this one is one of them so far. If it was just a promotional track, then ok, but this is an album track.
-
A sad track, it seems to me that similar tracks are everywhere as OSTs for dramas and advertisements. The individuality of NewJeans is simply missing, I don’t know what people found good in it, if there is a NewJeans label, then now absolutely any product from them will be good, regardless of the quality?
It's a pity they didn't come up with something at the Zero level.
-
-
The participants are not at all charismatic, boring and plastic. When I watch a video with them, I get the feeling that they are just mannequins without emotions. Compared to NJ, they are mediocre, it is not surprising that at the conference journalists spoke negatively about them, saying that they answered questions insincerely and read out memorized phrases.
-
True, but this perfectly shows the definition of “virality”, Cupid was a viral track, and the indicators corresponded to this, at the same time illit is not viral at all, and the indicators are even higher than those of Super Shy. The only problem is that people don’t understand the meaning of “viral track”, but still use it.
-
How many world tours have they done? They organize fan concerts in Japan and then with the participation of top stars, at that time Aespa and IVE filled huge stadiums for solo performances. I won't mention the previous generations, they didn't come close to the popularity of Twice/BlackPink, who paved the way for girl groups around the world while male groups dominated. New Jeans go with everything
ready and simply achieving success through money.
-
Who is everyone? If for you the average popularity on TikTok is already viral, then show me these people in South Korea who are talking about it a lot. For some reason I’m sure that all the noise is created by Hybe fanatics, creating an imaginary huge popularity, because I don’t feel the kind of popularity we’re talking about comparable to such streaming indicators.
-
didnt yg known for media play? even jyp have heavy pl for their grps on 1st week and ads on yt . sm does it too . didnt they hv history in super m or wtv its called trying to beat bts, didnt they pay so their grps can join big music us festivals , same with Ive etc . didnt the owner of melon also owns ive label and sm ? who do u think will benefit on that scenario. hybe is just getting magnified bec they are doing the " same level" of marketing strategy but are more successful. what are u all complaining abt then? its their job to do everything in their power to make their grps successful. longevity is the key -- lets see if illit can sustain that or not. but still il call success a success bec not everyone gets it even those other grps in hybe😂
But you don’t need to then talk about any achievements or awards based on such a basis. All these victories are empty for illit, since they simply paid money to buy them, and did not receive them with their own labor. Here we come to the point that such groups with a similar strategy devalue the merits of groups that went their own way, including BTS. While some have been gaining popularity for years, others, at their debut at the expense of money, show results that were achieved with blood and sweat.
-
its not the fd that made it successful, its the same case with 50-50. no fd , no big label backing them up, it simply went viral. if the song is good ( catchy & fun for generation z ) then it will get viral & streams
What is virality? Does she have 10-20 million videos of her on TikTok? They didn’t even succeed on YouTube, you don’t know what virality is, Cupid was viral and became so when the number of videos exceeded 8 million, and everything on YouTube was flooded with them, but with illite there is no feeling of any virality at all .
-
even if payola exists ( if it does , all big labels are capable of that, mind u! )
It’s true that everyone can do this, but not everyone can get away with it like Hybe. Anyone can break the law, but there are those who can do it with impunity. So if you remain silent about this, then Hybe will continue to increase streaming for all its groups.
-
-
It is clear that Hybe has a deal with Spotify
Literally, Scooter Braun, who is the head of America Hybe, was the original investor in Spotify and has connections there, almost all the artists he worked with before Hybe had crazy streaming numbers on this platform. Surprisingly and obviously, Spotify did not react to it.
-
Display More
NO company ever can push a song to reach 4 million streams. At best they can push it with Payola with extra 600k, and mind you, they are still not in TTH.
Yes, they started with a privilege as literally everyone one and their mother checked them at debut since HYBE promoted them alot, and HYBE promoted on spotify, but they are playing the fair game but because the song is GOOD and catchy, they managed to increase.
If people did not like the song it would have fallen after 2/3 days but its now day 10? And they are still growing their streams.
Its not Payola now.
Think.
You know that most listeners listen to Spotify because of the playlists that the company makes. And imagine, people play sports, drive a car, work, or do something else, they don’t always switch tracks, thanks to this illit has such high rates, they just shove them into every playlist and it can work not for a week, but for months, just listening to this track in the background without attaching any meaning to it. So this is complete nonsense what you write.
-
Indeed, Twice held a world tour quite recently that everyone has heard about them, while succeeding in TikTok, this track did not show such positions as Magnetic from a no-name group that has a good indicator in TikTok. Funny. By the way, when Cupid became popular, he already had a huge number of videos on TikTok, and even with this indicator, he could not lead Melon, unlike Illit. You can deny any facts, but the fact that this is payola is already 100% fact. A no-name group suddenly shows results that groups with a strong, large fandom have.
-
It had almost 150k cap cut uses, it rare for a pre-snippets to do that numbers and even 12k uses under it's sounds on TikTok. Now it's truly going viral though as it has over almost 500k cap cuts and 200k uses under it's sounds in less than weeks. IG Reels over 100k, and I haven't checked YT Shorts, should be around 10k.
Like say if BM or TXT recent comeback got pre-virality, they could have done the numbers, it could have reflected. Magnetic also being received well helped it's rising popularity.
The problem is that Twice - Look at me is already much more popular on TikTok and other platforms, but for some reason I don’t see this track in the tops on Spotify or anywhere else. Why is this? Why are you even assigning such numbers from Illit on TikTok to incredible numbers on Spotify? When Cupid shot to the top of the charts, the track went viral and Illit, despite having little popularity there, is performing well. This is weird and this payola has nothing to do with TikTok.
-
the song is viral on TikTok, it is not a Cupid or flower level because the group is so new.
they have 200k used sound in two weeks.
For comparison, Hype Boy peaks is nearly 300k for several months.
Also, they peak high on Apple Music(4 global), they clear all the other gen 4, gen 5 gg, Which only below NJ Super Shy peak at 2.
They only succeed in areas where Apple Music isn't particularly popular. Of course they will lead the charts, where top 1 can be achieved for 10-30k streams. It’s like with the iTunes market, where it is less popular, there, of course, bands will take top 1, with 400-500 copies of the EP purchased.
-
We are talking about the debut and its sudden record, if no one knew about them before the debut. If you can't calculate 2+2 when all the facts are revealed, then I feel sorry for you. They are aggressively promoted at the expense of everything, not because they are popular, but because they are trying to make them look like that. It's not just about Spotify, it feels like Hybe started promoting them with spam mailings everywhere he could. And it was no coincidence that they were sent to fashion week; this was already a prerequisite. Hybe's Payola actually exists and works, they could just as easily create 5 more bands with the NJ concept, push it to the top of all the charts and the likes of you will be talking about some bop. For example, Cupid, no one hid the fact that he became popular thanks to money.
-
well, u have their haters to blame and ig the hybe/strategy . the hate they received from hybe haters for their pfw appearance made others know they exist . it received a lot of attention. so ig , negative press can be beneficial too. then, they released the medley of magnetic and its catchy so it got attn. it went viral on tiktok and combined with the initial results on global spotify made knetz curious. playlisting only helps a lot when the song itself gets a lot of attn otherwise its going down after a week and drastically on the 3rd week. if its still gaining streams, it means gp is really listening to the song. 🤷♀️
Do you seriously think that discussions on Twitter have any effect on the popularity of releases? Just like the argument about TikTok is simply stupid, they didn’t show anything there and even in 2 days it didn’t go viral enough to bring the track to such a level, for example Twice - Look at Me went viral even among idols, but I don’t see the same ones indicators in Spotify against this background, why?
