First of all, why would getting your men to look like women earn the attraction of western audiences, in particular women? The irony is hilarious. Essentially this media is just there to say that you are not attractive enough as an Asian man/woman unless you starve yourself to death, deprive yourself of sleep, and prohibit yourself from having a partner. Torturing yourself to gain the liking of others. I do not know which is worse, N .korean media or S korean media.
Actually, idk how a guy aiming to make themselves look more feminine is gonna attract the ladies. Don't westerners prefer more masculine features? I think what they're doing is trying to make themselves look more conventionally attractive or improving upon what the current society deems as not attractive. Also, you'll find that the 'feminine' look or metrosexual look is catching on in Cpop as well.
Plus, the toxic side to Kpop can be found in most entertainment circles. S. Koreans tend to be perfectionists, they like to take everything to the extreme and are very competitive, hence why you see them push themselves so hard to be the best in everything they do. It's a product of their history. Though I'm not saying that I support working yourself to death.
I will admit that K<i>Pop</i> is not a comprehensive representation of East Asia, it's a little too western but it's just the one that caught people's attention.
Also, people are ignorant if they automatically assume Kpop represents the whole of East Asia 😒