Twice's popularity went down the shitter outside of their fandom over the last few years and now over the last year it's gone down with their own fans too. This is due to how garbage Twice's music is now. Once, for the most part dont enjoy the crap being released anymore and animosity has only grown in the fandom more and more as the continued release of trash tier music no one wants, Once or otherwise.
Unfortunately the girls are the ones picking this dog shit. Now the backlash and disdain for the way things are going has started to directly hit the members.
They may not give a shit about the numbers, but numbers never lie. High music consumption rate typically means a lot of people enjoy your music. Enjoy the comebacks. Low numbers show the direct opposite. Not having any care about the numbers or quality of the music in an industry driven by...guess what, music only means fans will continue to tune out as bad numbers mean no one is listening to the songs. No one wants them.