Because they don't come from big4 that's why.
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IVE don't feel like a popular group.
So before you come at me, I do realise that they're currently one of the most popular 4th gen girl groups. What I'm saying is that somehow they don't feel like it. If you showed me just their music and performances, I'd say they're mid-tier at best. Their music and image lacks....something? Itzy brought something new to the table, and so have Idle, and Aespa. IVE's music and concept is okay but doesn't have that something the other three do.
OP