Pop Music in the Reiwa Era: Online Artists Hit the Big Time

Interesting article.

Once, Japanese artists had to sell a million CDs for a song to be a hit. Now, online music streaming has revolutionized that. A look at the transformation of the J-pop world shaking up the music charts.

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Yoasobi, Yuuri, Ado, and Eve did not emerge from mainstream media or the entertainment industry: They debuted online and rose to dominate the music charts. J-pop is being redefined by this new dynamism, along with its fusion with anime, novels, and other youth cultures.

Pop Music in the Reiwa Era: Online Artists Hit the Big Time

Once, Japanese artists had to sell a million CDs for a song to be a hit. Now, online music streaming has revolutionized that. A look at the transformation of…

www.nippon.com

Quote from katahtattat

the most interesting thing and imo a very good thing is a lot of these acts are self starters. It's nice to see successful acts not manufactured by a company

There's a lot of artists that started as indie before signing to a major label, but it definitely opened a new path.