Can foreign markets keep nugu groups from disbanding?

  • If a nugu group that doesn't sell well in Korea, but in return they sell over 20k albums + high views for each comebacks in rich markets for example US, Europe, Japan and maybe China despite the restrictions going on there, would that be enough to keep them being active?

  • 20k sales can’t save anyone. And youtube views are completely useless no matter how much kpop fans like to pretend otherwise.

    That being said, touring can definitely keep them afloat for longer. See KARD with Latin America for example (before one of them enlisted). If it wasn’t for the group having a solid fanbase there and constantly touring, KARD would probably be long gone.

  • Yes, of course.

    It looks like a lot of people aren't familiar with the smaller groups, but extract it to something else you may be familiar with. Consider something like Call of Duty: Infinite Warfare was considered a "commercial disappointment" for "only" selling 13.6 million copies in its first month. Whereas a niche game like Story of Seasons: Pioneers of Olive Town was cheerfully ecstatic over selling 1 million copies in 8 months.

    Nicher studios are like this too. Of course you can have commercial failures where the executives don't spend their money well, but generally speaking, smaller studios understand the size of their fanbase and succeed on balancing costs against content. Think of a group like U-KISS that has been around since 2008 and has never made a splash in South Korea. For all the people above who are mistakenly going "lol 20K could never save a group," U-KISS has been around for more than a decade, has 13 albums (many of which never broke 20K in sales) and 17 mini albums (again, many of which never even broke 10K in sales).

    Quite frankly, there are large groups with companies that ooze money whose fanbases would kill to have even a fraction of their songs and content.

    let's be friends


  • fromis_9 kind of survived those long hiatuses thanks to last two albums selling more than 50k on GAON

    then few months later in the summer it was announced that they will be fully managed by Pledis and will be of course under HYBE

    other groups one was already mentioned - Dreamcatcher, and second one will be LOONA

    but as you can see by the names of groups those ain't nugus, those are mid-high groups

    but overall if nugu group from small label would have 3 releases in one year and they will get 75k total sales (10k+25k+40K) from those then yeah this might be a factor which would make agency think 'let's continue, let's manage bit longer because our girls sales are growing'

    External Content
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

  • Just 2x,xxx copies per EP/single and some millions views on youtube can save no group unless the group gets various gigs oversea in addition.

    This is pretty much what Dreamcatcher did. And it worked for them

    NO. Doesn't Dreamcatcher sell way more than 20,000k?

    I believe Fromis_9 resorts mainly on domestic market. It is not relevant to this topic.

    Dreamcatcher and Loona sell way more than 20,000k. And, 100k sale can't save Loona, reportedly failing to pay outsource employees.

    More singles released, more money invested. if a group can sell 75k through 3 singles, its budget costs 3x thus, low income per each won invested.

  • They didn't at the start. That was my point.

    Them going abroad, having world tours etc.

    Is what put them on the map.

    DC is still a group that has not earned one single number 1 trophy in SK.

    But they sold out 2 world tours (I was there btw, there were people outside the venue begging to come in in London)

    They pretty much sold the same as other groups before.

    This year? 200k combined.

    200k for a group that never won a first place mate.

    What these girls can and will do in the future? I can't wait to see it!

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!