Vlives/tiktoks and other SNS group content are the biggest promo a group can get

  • People assume promo is just going on a Korean tv shows. No. Eye- maybe that was the case before social media blow up. But certainly not for the last 10 years at least.


    There is NO bigger promo than constant content on social media platforms. This can be vlives or reality shows and performances videos on Netflix/YouTube or even tiktoks and group updates on social media.


    For me it’s super weird when groups that get CONSTANT group updates say they “don’t have promo” noo they’ve literally been promoting all year round.

  • I agree with tiktok. YouTube helps a lot too. I know kpoppies have a strange obsession with YouTube ads but they’ve been helping lesser known groups gain visibility a lot more than people think.

  • To grow a fandom? Yes

    To reach the public u need to be on tv

    Not really. KPOP's main demographic(Gen Z/teenagers) don't watch cable television like they did in the past.


    Arguably TikTok and YouTube does more for charting and public relevancy than music shows and variety shows. STAY and ASAP(cmiiw) went viral on TikTok there which is why they were both charting well. Rollin' became one of the biggest songs this year due to it's popularity/virality on social media platforms, and I'd say that was the same case for Next Level too.

  • It’s so easy to access I get a dozen different recs on YouTube or tiktok and then it’s just one click to vlive. Content is easiest to access these days.


    Maybe easy to access but not enticing if you aren't a fan. The most kpop related content I get recommended are MV/Live stages.


    If I see a thumbnail for an hour long video of horde of sweatpants-clad dudes sitting washed out room, I'm not clicking it. If I see a thumbnail of those same dudes dressed to the 9 on stage staring me like they're gonna suck out my soul through the screen, I'm clicking right away.


    I get what you mean about TV promo being irrelevant and I agree but music stages, even if they're homemade, are usually the best promo

  • Not really. KPOP's main demographic(Gen Z/teenagers) don't watch cable television like they did in the past.


    Arguably TikTok and YouTube does more for charting and public relevancy than music shows and variety shows. STAY and ASAP(cmiiw) went viral there which is why they were both charting well. Rollin' became one of the biggest songs this year due to it's popularity/virality on social media platforms, and I'd say that was the same case for Next Level too.


    Music shows and variety shows do little to nothing unless you go on something like Yoo Jaesuk's shows.

    The variety shows do good because the clips get uploaded on YouTube and THOSE clips get millions of views. Same for variety content. The edits memes and re uploads on social media is what people are watching. And popular variety shows like knowing bros are even on Netflix now.

  • I agree with tiktok


    but, how is vlive a promo when masses (gp) are not even subscribed to an artist? hence, they are not notified of new video or live. :pepewhat:

  • Maybe easy to access but not enticing if you aren't a fan. The most kpop related content I get recommended are MV/Live stages.


    If I see a thumbnail for an hour long video of horde of sweatpants-clad dudes sitting washed out room, I'm not clicking it. If I see a thumbnail of those same dudes dressed to the 9 on stage staring me like they're gonna suck out my soul through the screen, I'm clicking right away.


    I get what you mean about TV promo being irrelevant and I agree but music stages, even if they're homemade, are usually the best promo

    This seems to be a you thing tbh. Leave alone idols YouTube is all about vlogs of mundane ppl doing random things. That’s how YouTube blew up in popularity that’s the content ppl like.


    Random dude in their sweats doing random things is EXACTLY the thing people LOVE watching whether it’s YouTube or tikotk or any social media.


    You just need to do interesting things.

  • People assume promo is just going on a Korean tv shows. No. Eye- maybe that was the case before social media blow up. But certainly not for the last 10 years at least.


    There is NO bigger promo than constant content on social media platforms. This can be vlives or reality shows and performances videos on Netflix/YouTube or even tiktoks and group updates on social media.


    For me it’s super weird when groups that get CONSTANT group updates say they “don’t have promo” noo they’ve literally been promoting all year round.

    I think people want them to go on korean TV to reach a wider demographic then just those who frequent certain areas on social media. Also, if the group is only posting on their OWN tiktok then they're really only promoting to their fans.

  • I agree with tiktok


    but, how is vlive a promo when masses (gp) are not even subscribed to an artist? hence, they are not notified of new video or live. :pepewhat:

    They are every easy to access. Also you don’t need to reach a new audience. For example I stan exo I saw some random clips of say twice or stray kids and want to check them out and there’s a lot of content on vlive that immediately may make me a fan.


    Converting locals is one things but reaching the kpop fandoms of itself is very easy through vlive.


    Also those clips get posted on social media by their SNS accounts and easily make their way on to people’s TLs.


    This is how kpop has grown. All of them have so much social media content.

  • I think people want them to go on korean TV to reach a wider demographic then just those who frequent certain areas on social media. Also, if the group is only posting on their OWN tiktok then they're really only promoting to their fans.

    I’m saying that’s a wrong assumption.


    Social media is the place where you can reach the maximum amount of ppl.


    Also you don’t seem to know how tiktok works. If you’re viral you’re more likely to reach grandma over tiktok than tv lol.

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