Taken from Reddit. Has a lot of upvotes.
The reason I think this is unpopular is mainly because I’ve seen such unequivocal support of this title and its usage by both YJ and BH (beyond the usual fanwars). But even as a fan, I’ve started getting weirded out by how much it’s been used recently.
For a while now, every single media related to TXT’s Yeonjun coming from Bighit/Hybe’s headquarters has to brand him as an IT boy. It’s the headline of every article, a feature on their tiktok videos, weverse news, birthday posts, etc. At first I thought it was a cute way to interact with fans (because we fondly call him this on SNS), but now it’s obvious that they’re genuinely trying to make this his entire identity, and project that he and the band have a status within kpop that they honestly don’t have (at least not yet).
An it boy or girl is someone immensely popular. A name and a face which is instantly associated with the thing they represent. Think Jimin or Jennie (to take an obvious example) who have really become IT people because of their instant recognisability to the greater public thanks to their fame and branding. If we’re being real, no member of TXT fits that bill. Judging by obvious metrics such as streams, charting and monitoring online discourse, they’re really only known to their own fans and an insular kpop community. This really isn’t meant as an insult, because they are still sooo young in the career, but I doubt most K-GP would even know what the fourth gen meant, never mind who TXT or Yeonjun are. That’s not even considering their recognisability globally.
I’d also like to say that, while you can see that there’s no major discourse about whether Jimin and Jennie are the ruling it boy and girl of kpop, the mere fact that there’s at least five equally reasonable suggestions for a 4th gen it boy, makes the attempted owning of this title by one of them feel uncomfortable and forced. While I know some take issue with the monthly brand reputation rankings, the fact that Yeonjun doesn’t even have the highest brand reputation in his own group (Soobin has the highest within the group month after month, and the second-fifth positions are always changing) is an objective testament to that fact.
You don’t see idols who are actually well known by the gp (again, like Jimin and Jennie) EVER acknowledging their own reputation or brand, mainly because they don’t really have to. At their level, if they mentioned their real IT status half as much as BH and YJ do, I can imagine all the comments by K-Netz calling them arrogant and entitled.
It feels a lot like BH are overcompensating with this way of pushing Yeonjun forward, and they’re really taking the name thing too far. I’ve personally even started to feel awkward that the name is mentioned so frequently in front of the rest of the group. I fear that it will really start to turn fans off in the long run.
This is deliberate anon as I want to see what people truly think without being outed.