Yes, I know SEA isn't as rich as China. But if you take the whole region as a whole and the major countries, I think many groups can easily hit over 100k album sales. Merchandise included. SEA can be profitable too.
SEA is a region that has always been friendly to Korea and Kpop. Even Vietnam, a communist country like China is opening everything to Korea for investment. Not to mention the huge streaming groups get from the region. It's time for Korea to put down the predujice and rely on countries that are not unstable like China. This thread is related to China's clamp down on fan activities.