Yeah. It's true. Sorry Boy group fans... I will not allow any talk about Stray Kids...NCT... TXT... Maybe I will allow stray kids but to get to my point I really only see Aespa as the front runners of the 4th gen. They have talent, good marketing, GOOD songs (by good songs I mean songs that the public LOVE. Maybe not black Mamba but next level's popularity made black Mamba trendy again...a good song doesn't have to be mixed well, I mean next level was mixed weirdly but the concept and the dedication LSM has to get their concept across pays off in success) and have a unique and smart concept that will be a strength of theirs in the long run, I mean SM can make comics, animations, movies, anything out of the concept of Kwanga. This is why I see them and ONLY them as the biggest front runners of 4th Gen. I could mention other groups... But I'm doing this new thing where I cut back on my shady posts.
Also another reason is that SM seems to be the only company really working on getting them seen, not saying JYP doesn't try with Itzy... But all I'm saying is that Aespa don't really have any competition because SM planned out their debut to the tea, and they knew they would be big. I guess when YG debuts their new girl group later this year we'll see what they have planned. I do think Aespa and YGNGG will go hand in hand. YG is very good at marketing and getting a girl group across (I mean just look at blackpink) I would say more but I don't want to make this longer than it needs to be.