It's pretty sad how GOT7 who used to on top 3 most mentioned kpop groups in the past, to leaving JYP Ent as a whole. "Just Right" is their most successful song and it's a cute concept. It perfectly fit their image imo. But after that they suddenly stopped doing cute concepts and it kinda went downhill. They were still relevant but their songs didn't get any major success as Just Right.
Makes me wonder if they had still stuck with their cute concept, would have they been more successful? People downplay cute concepts and think but from what I've seen, the most successful songs from popular groups tend to have the cute/pop concept. BTS and Twice are the biggest example.
Cute/pop concepts don't show an artist's full potential but they do bring in lots of people into the fandom.
When I first watched Boy With Luv MV, I was like "nice song but wtf is that concept? this isn't gonna show their full potential as a group! they're not gonna be taken seriously in the west". But yeah, we all know how wrong I was. [ i'm such a clown. people are taking bts more seriously than they ever could.]
Makes me wonder whether if GOT7 had a song like "Dynamite" or "Boy With Luv", would have they been one of the biggest groups in kpop? maybe not as popular as BTS, but still pretty big.