One of China’s top girl bands got a new ambassador stint. It’s not for a brand but for China’s vaccination drive.
China has vaccinated one of the largest cohorts globally, with 243.9 million doses given at the end of April, compared with 246 million doses administered in the US. But given its population of 1.4 billion, China still has a long way to go before it can reach its goal of vaccinating 40% of its citizens by June. To accelerate the rollout, local governments have been trying to entice people to get the shots by giving benefits. Many in China feel the vaccine isn’t needed because of the government’s successful control of the pandemic.
SNH48 is Hongkou’s official vaccination campaign ambassador
Compared to incentives such as free eggs or store coupons, the perk given by a Shanghai district could appeal more to youngsters. On April 30, the Hongkou district named SNH48, a Chinese girl band as its official ambassador for its vaccination campaign. The band’s theater, where its fans attend performances and interact with the group, is located in Hongkou.
The recruitment of SNH48 already seems to be working. The district originally planned to set up a mobile vaccination clinic outside the band’s theater this week, but the plan had to be scrapped due to the overwhelming response from its fans, according to the band’s company Shanghai Star48 Culture & Media. “The people who made appointments to be vaccinated at the clinic far exceeded the amount it could accommodate,” it said on May 1 in a post on Weibo, a Twitter-like service in China.
full story:
https://qz.com/2005202/chinas-…id-19-is-pop-group-snh48/
Fei QinYuan, Xu YangYuZhuo (Eliwa), Shen MengYao, Yuan YiQi, and Li JiaEn
