what concept do u think they shd do ? shd they keep the summer-ish concept that help them hit it really big or go back to their original aesthetically pleasing concept ?
we have cases where group like MOMOLAND keep the same concept but didnt reach the same height of success as their previous hit
we also have cases like EXID that change their concept and directly free falling because the knetz arent having it (After Up and Down they went with the same exact concept with Ah Yeah and Pink Hot but the moment they change concept with L.I.E they started to underperformed and flop since then)
GFRIEND also have the same problem with changing their concept drastically from Navillera to Fingertips (tho they already have 3 back to back massive hits from MGT-Rough-Navillera) but manage to revive with Love Whisper and TFTMN
what do you think ? its kind tricky for me . what concept shd they do for their next comeback ?
