I was waiting for the forum to reset before posting this. Here's a graph showing the charting performance of all TWICE Korean title tracks on the GAON Digital Top 100 chart.
This chart shows you how long a song stayed on the GAON Digital Top 100 chart. (Note that this only tracks digital performance - streams, downloads, etc., not physical album sales.) The solid lines are for title tracks of albums / EPs with new songs, the dashed lines are for title tracks of reissue albums / EPs, or for pre-releases like I Can't Stop Me. There are some interesting points that I spotted while doing this:
- Dance the Night Away is actually TWICE's second-longest-charting song, exiting the Top 100 just three weeks less than Cheer Up. It was saved by a last-minute rally once Fancy was released, and then built into the next year's summer.
- Like Ooh-Ahh had some surprising longevity for a debut song. Much more of a sleeper hit than you would think. Even though it entered the chart at the lowest position for their title tracks, it actually rose much higher, even outcharting Cheer Up occasionally at similar stages in their life cycle.
- TWICE's summer releases are particularly interesting - TWICE released Cheer Up in summer 2016, Signal in summer 2017, Dance the Night Away in summer 2018, and More & More in summer 2020. Cheer Up and Dance the Night Away, both bright songs, had incredible longevity on the charts, while Signal and More & More were darker songs and didn't last all that long. (However, you can feel free to argue whether it was due to the mismatch between the season and the song's theme, or whether it was due to the songs' poor musical compositional structures or MVs.)
Here's a chart showing their more recent releases, with some notes:
- TWICE's newer songs are definitely not charting as well as their older songs - part of this might have to do with the chart reforms implemented recently, but it could also be taken as an indication that Bright-and-Young TWICE is more popular and listenable-to than Dark-and-Mature TWICE.
- In general, we can see that releasing another song while the first is still on the charts tends to result in a bump (or at least a slowing of the decline) of earlier songs. Also, good end-of-year performances tend to make songs stay on the charts a little longer as well.
Some interesting statistics:
|Song||No. of weeks on Top 100 chart|
|Merry & Happy||4|
|What is Love?||29|
|Dance the Night Away||61|
|Yes or Yes||42|
|The Best Thing I Ever Did||3|
|More & More||22|
|I Can't Stop Me||10 (ongoing)|
Average of all Title Tracks that charted in the Top 100 = 33.5 weeks on Top 100 chart*
Average of all (non-reissue) Title Tracks = 36.2 weeks on Top 100 chart
Average weeks on Top 100 Chart for Young TWICE (pre-Fancy) = 35 weeks
Average weeks on Top 100 Chart for Mature TWICE (Fancy & later) = 27.3 weeks*
* Note that these statistics do not take into account I Can't Stop Me's numbers, since that is still ongoing.
Thoughts? Comments? What else do you spot that is interesting to you?