Is MAMAMOO proof that age doesn't matter for females in the KPOP industry?

I feel like Mamamoo is an exception to the rules, especially since they didn't promote as a typical idol group. They specifically shined lights on themselves as musicians and singers to the public.

I have a feeling that's why BTOB also do well now even though they've all enlisted.

I think so, I mean there are a lot of people who are over 25 that chart. I mean IU, Taeyeon, and many others.

They are more like an exception than a rule

their concept is mature so, if they had done girl crush or cute concept at this age it would be nah

If an idol is still performing well, they can be successful at any any age. Though like with most things, it will have an expiry.

yeah i feel like this stigma around girl group age is slowly fading away just take a look at brave girls they're all in their 30 and they just blew up and they'll probably enjoy many more years of success

No

As far as i know mamamoo's popularity decreased in korea as well but i'm not sure if it has do with age because they alwyas had a mature concept.

I mean, uhm Jung hwa is in her 50s and nobody's stopping her

All the girls you mentioned are girls who don't seem afraid of it so maybe that's why

Quote from JaedaKim

All the girls you mentioned are girls who don't seem afraid of it so maybe that's why

and that's a good thing. They are the ones who will most likely influence others in the industry to grow without fear: that singing/dancing doesn't have to end with a single contract, rather, it can become a long-lasting career.

Quote from moonshi

and that's a good thing. They are the ones who will most likely influence others in the industry to grow without fear: that singing/dancing doesn't have to end with a single contract, rather, it can become a long-lasting career.

I agree

I think it's all about the image of the group.

If the group has a cutesy or visual concept that relies on youth or youthful beauty (BP, Twice), it's gonna be a lot harder for them to remain successful when they hit 30. They're gonna be too old to pull off those concepts.

Groups like MMM were never like this i'm assuming. They're more known for their technical abilities and performance and charisma, not their youthful visuals.

Quote from jinaland

their concept is mature so, if they had done girl crush or cute concept at this age it would be nah

any person can do girl crush though it's about female empowerment and they are a girl crush too it's just a different kind of girl crush, only cute concept would be weird when you have a certain age but I also don't think so depends if it's too cute.

No because BROWN EYED GIRLS ARE!

(I love Solar tho)

Quote from Slayurfaves

any person can do girl crush though it's about female empowerment and they are a girl crush too it's just a different kind of girl crush, only cute concept would be weird when you have a certain age but I also don't think so depends if it's too cute.

i thought they have sexy & mature concept, idk even if its girl crush their concept has more longevity imo