do you think releasing ITZY comeback on 1 PM kst is a big mistake and bad decision from JYP ?

Its obv bad.

the time is for usa billboard, as its the start of the tracking week

We'll have to wait and see, I thought jyp was crazy for releasing the dalla dalla mv almost 2 days before the songs digital release for a new group but it ended up being a hit anyway.

I don't really know what jyp's goal is this comeback but if korea likes the song enough it will do well regardless.

I thought the song will be released at 6pm kst in korea as the song isn’t on the front page of melon but then i saw it charted at #95. Not sure if the 1pm release play a big part in the charting position but I genuinely surprised

I think it just says they are not strong enough in sk for the changing time not affecting them but I’m sure it will rise later and rise more once promotions start

The korean charting doesnt matter. The low charting atm is normal for a friday release at that time and that itzy dont have a massive fandom.

Jyp is focusing billboard not korea. I don't think it's a bad idea... I mean can you blame him for wanting to enter the #1 market? I do think he should have debuted itzy in japan first tho

Quote from ryu-yamaguchi

I thought the song will be released at 6pm kst in korea as the song isn’t on the front page of melon but then i saw it charted at #95. Not sure if the 1pm release play a big part in the charting position but I genuinely surprised

melon updates their front page every 6pm kst. it’ll start gaining more traction once they do that.

this is exactly why a 1 pm release isn’t exactly favorable for groups that are not bts or blackpink...

I think JYP should've just done 6pm KST anyway to help the song in Korea. I don't think the extra 5 hours tracking in America is going to greatly affect their overall charting.

I dont understand how it works. Can someone explain to me why its more beneficial in korea for a song to be released at a later time?

Edit: is it because more people in korea are listening during 6pm?

First things first, Friday release for any kpop group is illogical if you are not charting on Billboard charts imo. If you are charting there or have data showing you have more fans or buyers in the west than in Asia then it is reasonable. I don't think I have seen that much interest in Itzy here yet with all due respect.

Btw I have a feeling JYPE is going to release English version of the song so it would have been better if they had released English version on Friday and OG version on Monday.

I don't stan them but they have impressed me so much so that they were close to becoming my first kpop girl group.

Congratulations on the release, Itzy and Midzys. All the best.

Nope, cuz jyp is targeting the western market

I don't think so. JYPE is obviously targeting Billboard for Itzy this time. For that, the release timing is perfect. They will probably enter 24hits later on.

Quote from StepOut

I dont understand how it works. Can someone explain to me why its more beneficial in korea for a song to be released at a later time?

Edit: is it because more people in korea are listening during 6pm?

Yes. Because songs usually peak at around 8am-12pm and 5pm-8pm when people go to school/work and comeback home.

With this kind of songs and release time, I think JYP have given up Korean charts at this point. Let's see how well they'll do on global charts but I'm not very positive about it either...

give it time - lots of songs have risen after promotions and time for people to digest the song