BTS Turns it Up a Notch in New Coca-Cola Campaign
The campaign features a tv spot that turns the tedious moments into dance parties.
BY ASIA AD JUNKIE - JAN 19, 2021
Coca-Cola kicked off its new global campaign ‘Turn Up Your Rhythm’ starting in Indonesia and featuring the latest track from Grammy-nominated global superstars BTS.
The film which features BTS’s cover of ‘Jungle’, is supported by an integrated marketing campaign across social media, TV, mobile, and in-store.
“We are happy to be collaborating with BTS for our Coca-Cola campaign ‘Turn Up Your Rhythm’,” said Pratik Thakar, Head of Global Creative Strategy and Content, The Coca-Cola Company.
The 1-minute film turns the monotonous aspects of life into something fun and exciting. A business meeting is no longer so boring with a coke. The first 20 seconds take the cake for creativity, as the Coke plant comes alive to the sounds of BTS.
“It features our new film which takes a look at how dull or idle moments in your day can be transformed into memorable and uplifting ones, by reaching for an ice-cold Coke. The campaign launched in Indonesia this week and will roll out in countries across the region over the course of this year.”
