The big bts event in Seoul is nothing more than bittersweet

  • I simply do not understand why BTS is trying to do something, anything, in Korea.


    It would have attracted more people if their comeback was done in Tokyo, New York or London, both to get the world's attention and to show a huge middle finger to the people of Korea.


    Already, in 2022, BTS' Korean fandom was irrelevant



    Even back then, IU, the singer least likely to contribute anything towards the advancement of KPop towards the rest of the world, and doubling as BTS' archenemy, had surpassed BTS in Korea.


    It is said more than 100,000 foreign fans will descend to Seoul to watch BTS' return.


    However, the first face they are going to see when they reach the Incheon airport is


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    They had to spell out IU since a lot of foreign fans, even now, do not know her and do not really care about her.


    Imagine coming all the way to Korea , just to see BTS' archenemy greeting them.


    I wrote about it. Granted, New Jeans was expected to be the people greeting visitors for a long time, but MHJ had her tantrums so they had to find someone safer , but putting someone who was completely irrelevant out of Korea in was too much.


    All the attacks Koreans had made on BTS will be forgotten, and BTS did gain a small number of Korean male fans, offset by the loss of millions of foreign fans who grew out of it and they are now too old to appeal to the younger generation of fans.


    Without Bang's many legal troubles, it would have been better to have the comeback event in a country not named Korea, just to show how angry they are against Korea, and forgo the concert at the bullshit Goyang stadium which will soon be outdone by the aforementioned archenemy of BTS.

  • Korea is the biggest source of income among all countries in the world,


    Popularity in Korea means popularity in Japan and China too, because these countries have similar preferences,


    It's easier/cheaper to make big events in Korea,


    Being known in Korea secures future entertainment jobs in case all of the fans leaving.

  • For the rookies, yes. Not for more famous groups.


    In 2022 Korea consisted a whooping 5% of BTS' revenue source.


    Korea's only value is that since Korean acts are not allowed to have events in China, events in Korea can attract fans from north China. which is the only reason to have events in there, and indeed the reason events are held at Incheon, or Goyang which is somewhat closer to the airport, is to placate the Chinese fans who now do not have to go all the way to Seoul.


    It might be cheaper to have events in Korea but then there are less profit as well

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    South Korea is only the sixth largest music market.

  • the comeback free concert is more as a slap to antis. Since 2017 , everyone said BTS caters to western audience and industry, that their music has changed and become worse. BTS is making a statement saying we are very much Koreans and you can't label us as sell outs. plus with tourist pouring in to see them in march , they are showing politicians (who are siding with mhj) and other groups that they are the biggest money generators and kpop kings. All I see is BTS sending message to everyone in Korea to behave , that silence of 3 years because of military has made all forget who rules kpop.

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    South Korea is only the sixth largest music market.

    UK and France are bigger music markets than Korea so why Kpop acts don't promote there instead?


    Just because a MUSIC market is bigger doesn't mean a specific act will have better chance to make more money. This line of thought assumes equal market shares and equal opportunities, which are not always true.


    And you know what? Kpop is not all about music.

  • UK and France are bigger music markets than Korea so why Kpop acts don't promote there instead?


    Just because a MUSIC market is bigger doesn't mean a specific act will have better chance to make more money. This line of thought assumes equal market shares and equal opportunities, which are not always true.


    And you know what? Kpop is not all about music.

    Kpop hasn't taken off in those particular countries (or Europe as a whole) to the same degree as it has in the other larger markets, and the lack of promotion there is probably a big reason why. That doesn't mean they can't potentially make more money in any of these markets IF they're promoted correctly and are greeted with a warm reception. I can think of several Kpop groups that likely make or made more money overseas than in Korea, including in western markets where being an "idol" is very much secondary to the music. Their popularity in these other markets was also not dependent on their popularity in Korea.

  • the comeback free concert is more as a slap to antis. Since 2017 , everyone said BTS caters to western audience and industry, that their music has changed and become worse. BTS is making a statement saying we are very much Koreans and you can't label us as sell outs. plus with tourist pouring in to see them in march , they are showing politicians (who are siding with mhj) and other groups that they are the biggest money generators and kpop kings. All I see is BTS sending message to everyone in Korea to behave , that silence of 3 years because of military has made all forget who rules kpop.

    Not a wise move since it further limits its exposure to Korea, a country which has repeatedly shown that it does not appreciate what BTS has done


    If anything it will make other antis cringe even more

  • Kpop hasn't taken off in those particular ountries (or Europe as a whole) to the same degree as it has in the other larger markets, and the lack of promotion there is probably a big reason why. That doesn't mean they can't potentially make more money in any of these markets IF they're promoted correctly and are greeted with a warm reception. I can think of several Kpop groups that likely make or made more money overseas than in Korea, including in western markets where being an "idol" is very much secondary to the music. Their popularity in these other markets was also not dependent on their popularity in Korea.

    Europe is too far from Korea, and it appears the staff is the cause since while the artists can stay there for long keeping a huge staff in there is not cheap or practical

  • Korea isn't biggest source of source of income for BTS though as it is USA and Japan for them.


    But I agree on your second point and a lot of current kpop fails to understand this

  • Kpop hasn't taken off in those particular countries (or Europe as a whole) to the same degree as it has in the other larger markets, and the lack of promotion there is probably a big reason why. That doesn't mean they can't potentially make more money in any of these markets IF they're promoted correctly and are greeted with a warm reception. I can think of several Kpop groups that likely make or made more money overseas than in Korea, including in western markets where being an "idol" is very much secondary to the music. Their popularity in these other markets was also not dependent on their popularity in Korea.


    Western fans won't buy albums / merchs / magazines like the CJK fans.


    For comparison: best selling Kpop album in the US is about 400k, which is about 1/5 of Korea sales (after factored out Chinese bulk order). And this is the most popular Kpop group, other groups have even lower sales.


    Kpop idols will also having hard time to earn brand deals in other countries than Korea no matter how popular they are. I'm not talking about the luxury brands, but the like of banks, wines, fried chicken, etc.

  • Korea isn't biggest source of source of income for BTS though as it is USA and Japan for them.


    But I agree on your second point and a lot of current kpop fails to understand this

    When Koreans were revealed to consume IU more than BTS, the latter should have abandoned Korea once for all.

  • Western fans won't buy albums / merchs / magazines like the CJK fans.


    For comparison: best selling Kpop album in the US is about 400k, which is about 1/5 of Korea sales (after factored out Chinese bulk order). And this is the most popular Kpop group, other groups have even lower sales.


    Kpop idols will also having hard time to earn brand deals in other countries than Korea no matter how popular they are. I'm not talking about the luxury brands, but the like of banks, wines, fried chicken, etc.

    BTS is a different story


    Whatever pertaining to other idols do not apply to BTS


    But for Bango his own problems were more important.


    Chinese bulk order could have been processed through other channels

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