Sadly, it was pretty predictable that “Apt.” wasn’t going to win a Grammy

Almost nobody saw Defying Gravity win the Grammy over APT. The nominees for Best Pop Duo/Group Performance were weak this year, dominated by 3 kpop-related songs, and the other two were not-so-memorable pop songs. If we are not gonna win despite the odds being in our favour mathematically, there is nothing much we can do.

Quote from kingkook

Almost nobody saw Defying Gravity win the Grammy over APT. The nominees for Best Pop Duo/Group Performance were weak this year, dominated by 3 kpop-related songs, and the other two were not-so-memorable pop songs. If we are not gonna win despite the odds being in our favour mathematically, there is nothing much we can do.

the best pop duo snub was actually insane.

specially knwowing how insanly popular Golden and kpdh was in the usa and how apt was a collaboration with THE bruno mars.

atp, kpop can never win tbh.

i think newjeans probably had the best chance to win a major grammy award for best new artist btw ...

They will keep nominating kpop acts but I'm not sure if they'll ever give it to them. There are also talks about creating the asian grammys and that would make it even harder to win. There are huge western artist that got zero wins so winning is just like the lottery.

For BTS, they just used them for views. Like 3 of the most viewed grammy performance on youtube was by them.

There is a Korean equivalent of Grammy, named "Korean Music Award" (KMA).

Kpop acts should at least win daesangs there regularly before thinking of other similar local award shows.

'tis better to have loved and lost than to never have loved at all

Quote from vinslow4

There is a Korean equivalent of Grammy, named "Korean Music Award" (KMA).

Kpop acts should at least win daesangs there regularly before thinking of other similar local award shows.

I see we're using the word "equivalent" very loosely. Also "similar" and "local" (the Recording Academy is an American organization but accepts members from every country.)

Quote from Popper-of-Ks

I see we're using the word "equivalent" very loosely. Also "similar" and "local" (the Recording Academy is an American organization but accepts members from every country.)

KMA is one of a rare award shows in Korea that didn't care much about numbers. And guess what: only few kpop acts did win the biggest awards there despite they were always sweeping every sales and charts of that years. They often only have chance in the dance/pop categories, which has been even harder since KMA created a new category for Kpop.

It has been pretty obvious to me for years that the American music industry is not happy at all with Kpop.

Kpop is directly competing with their own singers. And most American singers don't have the same devoted fan following as Kpop does.

A lot of American music is consumed very casually, on a radio or on some playlist that is pre-made. People often don't even know what they're listening to.

Most people who listen to American songs don't buy albums, merch, watch constant funny clips about them on youtube, post about them on social media, keep track of charts etc etc like Kpop fans do. Maybe they go to a concert, but a lot of them don't despite the huge streaming numbers. A big exception is of course Taylor, who does have a similar fan following to Kpop and can do both.

They might use Kpop to get some traction in markets that don't have American music as the default by allowing a collab, but otherwise don't want to see too much of Kpop on their own charts or award shows. Now the gatekeeping would be kind of fine if they had not been flooding other countries with their music for more than half a century now. Turn around is fair play? Not that fair clearly.

This attitude is part of the reason I started trying out more music from other countries to the point that American music is just a small percentage of what I listen to now. There is lots of good music around that doesn't get played and added to playlists everywhere and then "magically" declared the next hit. Of course there are good artists in the USA too, but they get far more opportunities than almost anyone else, so time to give a chance to others.

So I am sorry that Rosé didn't win, but not surprised.

In the end the Grammy's is not a worldwide awardshow but an American one, so best see it as just another award show that heavily favors their own artists and not as a global one that is equally fair to all.

Quote from Fansamy

In the end the Grammy's is not a worldwide awardshow but an American one, so best see it as just another award show that heavily favors their own artists and not as a global one that is equally fair to all.

And it's acctually nothing wrong with that even if people can think it sucks.

But was APT even "Grammy quaility", I mean yes, it's was a good and fun songs and I liked it a lot. But I never thought it would win any awards in US.

Quote from patrik-k

And it's acctually nothing wrong with that even if people can think it sucks.

But was APT even "Grammy quaility", I mean yes, it's was a good and fun songs and I liked it a lot. But I never thought it would win any awards in US.

Fine, but then let's not pretend otherwise.

And the contrast between how American music was always welcomed on the radio, tv and other media here is huge compared to their own attitude towards foreign music.

Even music that got a big following there without the help of radio, tv and mainstream media.

Quote from Fansamy

Fine, but then let's not pretend otherwise.

And the contrast between how American music was always welcomed on the radio, tv and other media here is huge compared to their own attitude towards foreign music.

Even music that got a big following there without the help of radio, tv and mainstream media.

Sure, all us know the americans have it a bit more easy around the world when it comes to spreading their culture and products compared to getting in to the US market, no secret.

Come on - "APT" is a wretched, childish song, and it lost.

"Golden" on the other hand is a pretty good song - even though the performers were cartoon characters - and it won.

And KATSEYE's live performance may have gotten K-Pop disinvited from the Grammys for the next decade, anyway - even though they aren't technically K-Pop.

The bigger Grammy awards are just payoffs given to big music companies, not too different from any other award show around the world. So if HYBE can afford to pay off the right people, even LE SSERAFIM can easily win Song of the Year next year.

Quote from TheHeretic

Come on - "APT" is a wretched, childish song, and it lost.

"Golden" on the other hand is a pretty good song - even though the performers were cartoon characters - and it won.

And KATSEYE's live performance may have gotten K-Pop disinvited from the Grammys for the next decade, anyway - even thought they aren't technically K-Pop.

The bigger Grammy awards are just payoffs given to big music companies, not too different from any other award show around the world. So if HYBE can afford to pay off the right people, even LE SSERAFIM can easily win Song of the Year next year.

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Agree with everything but Golden should have won best pop duo.

Something went off. Just like for the vmas when that macrae song won over Golden.

I think someone is very threatened by KPDH and is compaining against them...

KPDH ,Golden was given Grammy as they are not a real kpop group or soloist with fanbase(so no extended hype) established. Sony and Netflix lobbying also helps the movie and songs. Bruno has album coming this month, next year he will be back. Grammy already gave him 5 or 6 years in a row. They know he will get more in his career so no need to give it to a song which American audience used only for tik toks

Quote from vinslow4

KMA is one of a rare award shows in Korea that didn't care much about numbers. And guess what: only few kpop acts did win the biggest awards there despite they were always sweeping every sales and charts of that years. They often only have chance in the dance/pop categories, which has been even harder since KMA created a new category for Kpop.

That's nice and all, but literally no one considers the KMAs to be nearly as prestigious as the Grammys. Ask any recording artist which award they'd rather win and they'll say a Grammy. Hell, even the VMAs have been around twice as long as the KMAs, and no one even watches those anymore.