Aespa might not always dominate the charts, but they’re quietly defining what “art direction” means in K-pop
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I 100% agree
I think aespa have a clear idea of the group they want to be and the image they want to give as a group
And it's because they don't conform to what people are expecting from them and aren't chasing the trendy things that they have been able to build one of the most solid and loyal fanbase among gg
This aesthetic and concept is always so interesting to see
They always find new way to surprise us
And i think Armaggedon era will always be one of my favorite in kpop
It was so perfect
The teaser were great, the concept behind the album was interesting
And i like the fact that they even find a way to bring the concept into the tracklist
So many people were criticizing Armaggedon album for being a mess and not cohesive
When it's actually what this album is suppose to be
The concept of album is different aespa from different universe ends up in one place which ends up causing armaggedon
The different aespa = the different tracks
Different universe = different genre
One place = the album
Through this album they are actually showing the diverse side of aespa as artist by exploring different genre
And ofc if it's armaggedon it'll not be something clean, neat,tidy and cohesive
Who saw an armaggedon being represented like this in media ???
Ofc it was going to be messy, not cohesive and a bit all over the place
And i love how they stick to the concept of the album from the teaser till the tracklist like they perfected every points in this era
And it actually feel great to see an artist being so invested in the concept
Which i think is something i've only see aespa do
Where usually kpop album are made by company to just have bside that can please listener and arrange in a way to be cohesive even if it does feel right With the concept of the album
This is exactly why you need to join us in the fight against charts. aespa’s lore, concepts, music, and all other elements of their artistic vision are far greater than any chart. It’s a shame to reduce them to fleeting numbers.
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FX never got to the level of Aespa and yet they are always brought up when people discuss unique kpop concepts so...
would one say F(x) were successful though (I honestly wasn't around during their time so I don't know either way)
and if they were considered successful then doesn't that sorta prove me point...
like how many nugu or less successful group's concepts do you remember or know of?
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Perfectly stated.
Aespa is notorious for going from the highest of highs (Next Level, Supernova) to the lowest of the lows (Rich Man and Dirty Work).
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would one say F(x) were successful though (I honestly wasn't around during their time so I don't know either way)
and if they were considered successful then doesn't that sorta prove me point...
like how many nugu or less successful group's concepts do you remember or know of?
People always brought up After School too, top 13 - 15 in 2nd gen. In other gens they'd even forget about groups below top 6.
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would one say F(x) were successful though (I honestly wasn't around during their time so I don't know either way)
and if they were considered successful then doesn't that sorta prove me point...
like how many nugu or less successful group's concepts do you remember or know of?
FX could be considered successful because they were an SM group. However, compared to most SM groups, they were easily the least successful except their 2 groups that failed or something. FX doesn't even compare to Red Velvet in success. They only had one concert tour with only Seoul and Japanese cities and sold around 50k tickets only.
Digitally, they did better and even got ranked in billboard lists for the 2010s decades but that was it.
I don't think that is as successful as other groups considered successful from all generations. If you compared them, their would be a great China Wall between FX and other groups.
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