Probably one of the oddest K-Pop adajacent things to be released in a while.
Jennie and oddatelier have released... a font
QuoteDisplay MoreThrough <ZEN> and <Seoul City>, JENNIE has established herself as an artist who is both deeply Korean and universally global.
Just as King Sejong created Hangul so that everyone could easily learn and write, JENNIE carries on this spirit by sharing its beauty and value with fans worldwide.
With a Hangul font that embodies both traditional aesthetics and modern design—shaped through the identity of JENNIE and OA—we hope more people will experience Hangul as something both practical and beautiful in their everyday lives.
Blackletter has long symbolized strength, authority, and tradition since the Middle Ages.
Zen Serif reinterprets this heritage, moving beyond fixed conventions to create Something that resonates today.
With minimal ornamentation, the font highlights clarity and essence, while softening its formal structure with flowing curves that express OA’s subtle artistry. It reflects the spirit of OA and JENNIE—always opening new paths instead of retracing the familiar.
By bringing together Western traditions with Hangul, Zen Serif creates a confident cultural dialogue rarely explored before.
As a result, we present a typeface in which tradition is reshaped and culture is reborn through Zen Serif, leaving an impression that is both powerful and truly original.
At the heart of this journey lies her enduring pride in Korea and Hangul.
https://oddatelier.net/a-new-typeface-zen-serif/
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